crux (noun)
: a puzzling or difficult problem : an unsolved question
: an essential point requiring resolution or resolving an outcome <the crux of the problem>
: a main or central feature (as of an argument)
For Companies with Smart Customers
Too much marketing is fluffery, huffery, and puffery. It over-emphasizes features and under-informs value. Too many over-used and under-thought catch phrases.
Your customers are smart. They want information that helps educate, inform, and resolve. Your customers need marketing content that gets to the point and helps them move, one way or another.
Move your marketing beyond the features list and catch phrase and get to the point - your customer's point - with CRUX Marketing®.
Your customers are smart. They want information that helps educate, inform, and resolve. Your customers need marketing content that gets to the point and helps them move, one way or another.
Move your marketing beyond the features list and catch phrase and get to the point - your customer's point - with CRUX Marketing®.